The vibrant Viva Magenta rightly emerged as the victorious Pantone Colour of the Year 2023. The breath-taking beauty of Viva Magenta cannot escape the vision of anyone. It is a colour that appeals to the masses irrespective of their personal tastes. The versatile colour descending from the family of “Red” portrays a deep strength embedded within it. It inspires, moves, and reverberates vitality.
What does Viva Magenta stand for?
Viva Magenta vividly combines the powerful energy of red with the restraint of violet. It symbolises the balance of immense inner & outer strength. As the world emerged from the Covid calamity, Viva Magenta verily surfaced as a symbol of hope, strength, power and unwavering vigour.
How does it inspire?
When one looks at this vivacious beauty, they are reminded of the vehemence with which we fought, the resilience with which we stood and the emotional balance we needed the most during our massively difficult times. In the words of Leatrice Eiseman, Executive Director of Pantone Color Institute, “PANTONE – Viva Magenta (18-1750) galvanizes our spirit, helping us to build our inner strength.”
We all love to draw inspiration from nature. The stark beauty of nature shows us signs of something bigger than us, something that is awe-inspiring and something that is universal. This is what Viva Magenta stands for. Inspired by the scintillating red of cochineal, Viva Magenta symbolises the glaring beauty of nature.
The Other Side of Viva Magenta
While on the one hand, Viva Magenta symbolizes strength and resilience, on the other hand, its bold beauty expresses a passion and desire for life. In the words of Jason Farago, a New York Times critic, describes Viva Magenta as “a saturated shade honking at the threshold of fuchsia, definitely not organic but not quite electric.”
When Pantone announced Viva Magenta (18-1750) as the colour of the year to the world, it called it “an unconventional shade for an unconventional time”, inviting people to explore the “Magentaverse.”
Viva Magenta is nothing but a balance that is stabilising yet invigorating. When Pantone chooses a colour of the year, it sets the tone for coming trends. As Laurie Pressman, Vice President of the Pantone Color Institute, put it for Viva Magenta, “The Pantone Color of the Year 2023 reflects what is taking place in our global culture, expressing what people are searching for, that colour can hope to answer.”
Viva Magenta is not just a colour. It is an emotion visible in the form of a colour. It is what people want to express in words but cannot.
So, let us then be Fearless and Lively. Let us be Brave and Resilient. Let us be Viva Magenta.
Pantone Colour of the Year 2023: Viva Magenta 18-1750 is a forecast of consumer needs. It further depicts what colour trends will be popular in the industry. So, we expect the year 2023 to be as lively and invigorating as Viva Magenta.
If you are in need of the most accurate synthetic organic colours, such as Viva Magenta, “Neelikon” is the way to go. We at Neelikon have always kept up with international trends and produced voguish pigments, dyes, and lakes to meet the demands of the consumer. Keeping up with this tradition, Neelikon offers a range of shades inspired by the Viva Magenta for the colours of Food, Pharma, Cosmetics and other industries.
