The Science of Colour Matching: Neelikon’s Approach to Consistent Product Quality and Brand Identity

In the dynamic industries of Cosmetics, Personal care, Pharmaceuticals, and Food, achieving consistent colour quality is crucial. At Neelikon, we understand that precise colour matching is not just about aesthetics—it’s about maintaining brand integrity and ensuring consumer trust. This blog delves into the science behind colour matching, the technical aspects involved, and how Neelikon ensures consistent product quality and strong brand identity through meticulous colour formulation.


Understanding Colour Perception:

Colour perception is influenced by various factors, including light sources, environments, and individual vision. At Neelikon, we start our colour matching process with a thorough understanding of colour theory, encompassing primary, secondary, and tertiary colours, as well as colour spaces like RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Black). This foundational knowledge allows us to predict and control how colours will be perceived under different conditions, ensuring consistency and accuracy.


Advanced Colour Measurement Tools and Techniques:

Neelikon utilizes state-of-the-art colour measurement tools to achieve precise colour matching. Our advanced Spectrophotometers and Colourimeters are essential for quantifying colours with high accuracy.


Spectrophotometers: These devices measure the intensity of light reflected from a sample at different wavelengths, providing a detailed spectral fingerprint of the colour. This data is crucial for creating accurate and repeatable colour formulations.


Colourimeters: These instruments measure the intensity of primary colours and are used for routine colour quality checks, ensuring that our products meet the exact specifications every time.


The Colour Matching Process at Neelikon:


Our colour matching process involves several detailed steps to ensure that the final product matches the desired colour specifications perfectly.


Sample Analysis: We begin by analyzing the target colour sample using our advanced instruments. This analysis provides the data needed to create an accurate formulation.

Formulation Development: Using the analysis data, our expert formulators develop a colour formulation that considers pigment properties, concentration, and interactions with the product base.

Trial and Adjustment: Initial formulations are rigorously tested and adjusted as needed to achieve the desired colour match. This iterative process ensures precision.

Quality Control: Once the final formulation is approved, strict quality control measures are implemented to maintain consistency across production batches. Spectrophotometers and Colourimeters are used to verify colour consistency, ensuring that every batch meets our high standards.


Overcoming Colour Matching Challenges:

Colour matching presents several challenges, which Neelikon expertly navigates to ensure perfection.


Metamerism: This occurs when colours appear identical under one light source but different under another. Our careful selection of pigments and colourants ensures consistency across various lighting conditions.

Substrate Variability: Different substrates can affect colour appearance. Neelikon’s colour matching process accounts for substrate properties to achieve uniformity across different materials.


Batch-to-Batch Variability: Variability in manufacturing processes can affect colour consistency. Neelikon implements rigorous quality control and standardized operating procedures to minimize such variations.


Commitment to Brand Identity:

Consistent colour matching is vital for maintaining brand identity. Neelikon recognizes that brands rely on specific colours to create recognition and differentiate themselves in the market. Inconsistent colour quality can undermine brand credibility and consumer trust. By investing in precise colour matching and formulation processes, Neelikon ensures that our clients’ products consistently reflect their brand identity and meet consumer expectations.



The science of colour matching is a complex and technical field essential to product manufacturing. Neelikon’s advanced measurement tools, rigorous formulation processes, and stringent quality control measures ensure that we deliver consistent colour quality and maintain strong brand identity. By mastering the technical aspects of colour matching, Neelikon continues to provide products that meet the highest standards of quality and consumer satisfaction.

Neelikon Colours Global