Introduction
In the competitive world of consumer products, colour is more than a visual—it’s a brand signature. A lipstick’s red, a confectionery’s green, or a beverage’s golden hue often becomes instantly recognisable. At Neelikon, we specialise in custom shade development, turning your creative vision into precise, reproducible colours that work perfectly in your product.

Step 1 – Understanding Your Brand Identity
We begin by understanding the brand’s personality and target audience. Is the shade meant to convey luxury, playfulness, health, or natural purity? These answers shape our pigment selection and formulation approach.

Step 2 – Technical Feasibility
Not all shades are possible in every application. A vibrant blue that works in a lip gloss may not be stable in a carbonated beverage. Our R&D team evaluates:

• Medium compatibility (oil, water, or powder)
• pH stability
• Heat/light resistance
• Regulatory compliance in intended markets

Step 3 – Precision Colour Matching
Using advanced spectrophotometers and colour-matching software, we replicate your desired shade down to minute tolerances. Digital colour profiles help ensure consistency across batches and geographies.

Step 4 – Stability Testing
We simulate storage and use conditions—temperature cycles, UV exposure, humidity—to ensure the colour remains vibrant throughout its shelf life.

Step 5 – Pilot Trials & Feedback
Small-scale production runs let you see the shade in real-world conditions before scaling up. We fine-tune until you’re fully satisfied.

Why It Matters
Custom shades allow brands to stand out, convey emotion, and maintain identity across product lines. With Neelikon’s expertise, your colour won’t just look good—it will perform flawlessly, safely, and consistently.